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Fictional example

This case study is created for demonstration and sales illustration purposes only. Any resemblance to an actual company is unintended.

Case study

Taste Local Co. - Nashville Flavor Trails

How a Nashville-based Food & Beverage association used PopHops to launch a hot chicken pass and a brewery pass in 14 days, then measure performance over the next 90 days.

2

Paid passes

16

Total hops

14

Days to launch

90

Days measured

Campaign architecture and controls

Taste Local Co. launched with clearly defined windows, inventory controls, and channel attribution, including 24 configured drops across both passes.

  • Separate marketing visibility windows from purchase windows
  • Apply inventory caps at the pass level
  • Set blackout schedules to protect partner operations
  • Track distribution performance with channel-level attribution links
  • Maintain consistent redemption rules across all participating hops
Visitors exploring a local entertainment district
Taste Local Co. packaged both passes under one campaign umbrella while keeping each trail operationally distinct.

Pass lineup

Taste Local Co. launched two Nashville flavor trails in 14 days.

Taste Local Co. launched two complementary Nashville experiences under one campaign: one focused on iconic hot chicken stops and one focused on craft beer culture.

A Nashville-inspired hot chicken dish plated with sides

Pass 01

Music City Heatwave:Nashville Hot Chicken Trail

A self-guided culinary trail built for weekend visitors, bachelorette and bachelor groups, and local food explorers.

Target audiences

  • Weekend visitors
  • Bachelorette and bachelor groups
  • Local food explorers

Featured Hops

  • Firebrand Hot Chicken Co.
  • Red Rooster Heat House
  • Smokestack Poultry Kitchen
  • River City Spice Lab
  • Broadway Bird & Biscuit
  • The Flaming Hen

Featured Drops

  • Mild-to-extreme tasting sampler
  • Buy-one-get-one chicken sandwich
  • Exclusive off-menu heat level unlock
  • Completion reward: free Southern dessert
  • Social bonus XP for sharing and tagging

Completion strategy

  • Use entry-level offers to reduce first-visit friction
  • Introduce mid-trail experiential perks to keep momentum
  • Anchor the trail with a high-value completion reward
A group toasting local craft beer at an outdoor venue

Pass 02

Honky Tonk Hops:Nashville Beer & Brewery Trail

A curated craft brewery passport designed for 25-45 year-old locals, weekend travelers, and corporate team outings.

Target audiences

  • 25-45 year-old locals
  • Weekend travelers
  • Corporate team outings

Featured Hops

  • Riverbend Brewing Co.
  • Cumberland Craft Works
  • Neon Barrel Brewing
  • Iron Rail Ale House
  • Blue Note Brewing Co.
  • Volunteer State Brewing

Featured Drops

  • Complimentary first pour
  • Discounted tasting flight
  • VIP access to live music nights
  • Limited-edition collaboration sticker
  • Completion badge plus merch discount

Operational controls

  • Cap redemptions during peak dayparts
  • Enforce blackout dates for major events
  • Control inventory in real time based on partner capacity

14-day delivery timeline

A focused rollout sequence that prioritized clarity first, then execution speed, then measurable stability.

  1. Phase 01Days 1-3

    Scope lock and operating blueprint

    The team aligned on partner commitments, pass structure, and measurement targets before touching build workflows.

    • Defined pass economics and redemption rules
    • Set channel-level success criteria

    Outcome: Build started with clear decisions and no scope churn.

  2. Phase 02Days 4-7

    Campaign and pass configuration

    Core campaign controls were configured first, then hop and drop logic was layered with reusable templates.

    • Configured windows, inventory, and blackout policies
    • Structured two distinct trails under one program

    Outcome: Both passes were launch-ready with consistent operational logic.

  3. Phase 03Days 8-11

    Partner onboarding and quality checks

    Partners reviewed redemption behavior in staging while media, messaging, and checkout paths were validated.

    • Ran partner-level walkthroughs and edge-case tests
    • Validated attribution links and purchase flows

    Outcome: Launch risk dropped before traffic hit live routes.

  4. Phase 04Days 12-14

    Launch and optimization loop

    The team launched in-market with close monitoring and immediate tuning on channel allocation and redemption pacing.

    • Published tracked distribution links by partner type
    • Adjusted promotions based on early completion behavior

    Outcome: The campaign entered week one with measurable momentum and control.

Outcomes measured over 90 days

  • 1,850 passes sold
  • 68% completion rate on the hot chicken trail
  • 59% completion rate on the brewery trail
  • 4.8 average user rating
  • 41% of purchases were multi-pass group orders
  • 27% of revenue attributed to influencer channels

Partner-reported impact

  • Higher weekday foot traffic across participating stops
  • Higher average order values at redemption locations
  • Stronger cross-promotion between neighboring businesses
  • Clearer visibility into which channels drove qualified buyers

How PopHops enabled the launch

  • Structured campaign architecture
  • Operational publishing controls
  • Inventory and blackout enforcement
  • Reliable monetization and checkout flows
  • Pass grouping and transfer management
  • Channel-level attribution tracking
  • Centralized media governance
  • Gamification patterns to increase completion

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PopHops gives local organizations the infrastructure to launch, monetize, and measure multi-pass campaigns without custom development.

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Taste Local Co. Case Study - PopHops